Watchmen wants to add you as a ‘Friend’

Warner Bros. has some new friends at Facebook. In an industry first, Warner Home Video is set to announce a plan to sync up “friend” networks on Facebook with the interactive community-screening features of Warners’ Blu-ray Disc releases, starting with the release of “Watchmen Director’s Cut.”

The studio partnership with the social network Web site will use the BD-Live interactive feature on high-def discs, allowing “Watchmen” purchasers to view the film simultaneously and share comments with their Facebook friends.

BD-Live has always allowed such “community screenings” via its “buddy list” function. But those lists now can be synched with Facebook’s friend networks for immediate access to a broad network of acquaintances.

- from THR