Luxury 2.0 blog, news, PR, affluent community

Here’s our review of the new luxury 2.0 blog Pursuitist.com:

If you’re looking for luxury news, PR, latest headlines on all things luxe, look no further than Pursuitist. It’s a great luxury news aggregator and affluent community, including forums and discussions. The Pursuitist is very unique compared to other luxury blogs and websites like Luxist, JustLuxe or BornRich — as this is really the first web 2.0 luxury blog — with more a community that encourages conversation compared to the old school way of one-way publishing. Already in two weeks of private beta, the site has had over 7000 affluent readers join the community. As marketers — its great to see a targeted audience; luxury brands, marketers and pr professionals could really focus on this crowd.

And Pursuitist is less bling — more reflective of the new luxury mindset. Instead of spoiled richness, it focuses on “finding and sharing the good things in life.” Kind of like Daily Candy for the affluent. This is the type of site Si Newhouse’s Conde Nast or Barry Diller’s IAC/InterActiveCorp should pick up before it becomes too popular — as very few sites are doing a daily round-up of all things luxe. The site focuses on style, fashion, home and garden, travel, wellness, family, tech and gadgets, food and wine. From BMW, Lexus, Louis Vuitton, Chanel, Prada, Four Seasons Hotels and Resorts, The Ritz-Carlton, Coach etc., the top luxury brands are featured.

On the web at Pursuitist.com