MTV & Twitter team on The Alexa Chung Show

Here’s the news we just received from MTV on their new Twitter show:

THE ALEXA CHUNG SHOW [working title]: A one-hour, daily, live entertainment show that our viewers help to create, taking viewer interaction to a new level, making them the stars of the program. Hosted by smart and witty British television personality and model Alexa Chung, the program will include celebrity guests, musical performances, and the best of the web. The Alexa Chung Show brings MTV’s always-on audience together with Twitter’s instantaneous feedback ability. In keeping with the real-time nature of the show, Twitter will enable the audience to interact with Alexa, celebrity talent, their own friends and the rest of the pop culture loving world on the spot, and in the show. Whether Alexa’s audience is at home, on the move or on the set, Twitter and MTV will capture their experiences and bring them right into the show. Additionally, the RockYou Live video sharing application will let users submit their favorite viral videos and videos they shoot themselves to the show. Fans of The Alexa Chung Show will be able to constantly communicate with the show even when it’s not on air. Alexa’s network of friends are always doing things that matter and now with Twitter and RockYou they’ll be able to constantly keep in touch. Alexa is a brand new face to the U.S. audience — and a new voice for MTV. Executive Producers: Tim Healy, Sebastian Scott. Executive Producers: Howard T. Owens and Mark Koops (Reveille).

updated with comment from Techcrunch:

Audience interaction isn’t anything new to MTV – even in the TRL days it often featured messages sent in by fans, and the videos that appeared on the show were dictated by audience voting via phone and online. But Twitter and Facebook offer the network a way to stay directly connected with fans day and night, broadcasting frequent updates even when the show isn’t on the air. And it’s likely an approach that will play extremely well to MTV’s core demographic.

Below, a video of Alexa Chung doing an interview totally unrelated to the MTV show.

Update: Former T4 presenter Alexa Chung is to front her own live daytime show on MTV in the US, which is being billed as the successor to the trail-blazing TRL. The Alexa Chung Show will be one of the highlights of MTV’s new season of programmes, announced as part of the broadcaster’s Upfront presentation to advertisers in New York yesterday. MTV said the new show would be similar to TRL, which was presented live from the channel’s Times Square headquarters in New York by Carson Daly and featured a mix of video countdowns and guests. TRL ended its 10-year run in November. – from Guardian