Burger King launches meat scented men’s fragrance

Wait what huh?! Men’s spray that smells like meat? … Must resist urge to vomit…. But, fast food chain Burger King is marketing a men’s fragrance with the scent of meat. Called Flame, the company says the spray is “the scent of seduction with a hint of flame-broiled meat”. Well I guess if you want to smell like a hamburger (and that would be who, the Hamburgler? , this is the spray for you…

Looking to beef up your mojo this holiday season? Burger King may have just the thing. The home of the Whopper has launched a new men’s body spray called Flame, described as “the scent of seduction with a hint of flame-broiled meat.” It’s on sale at New York City retailer Ricky’s NYC and online for a limited time for $3.99. Burger King’s pitch for the spray on its Web site features its King character reclining fireside, naked but for an animal fur strategically placed to not offend. — The Associated Press

Meanwhile, Techcrunch thinks Crispin Porter is behind this…

My guess is that the controversial advertising agency Crispin Porter + Bogusky is behind the new perfume, which apparently is actually for sale for $3.99 (but sold out). – from Techcrunch