Marvel launches digital comic books on iTunes

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Announced at NYC Comic Con, Marvel Comics will be bringing it’s first “motion comic” to Apple’s iTunes store, thus expanding on the portable comic reading abilities of the iPhone and iPod Touch.

Marvel’s Joe Quesada set the stage by recounting a conversation several years ago with Marvel Publisher Dan Buckley about the potential of digital comics. A video played showing that Joss Whedon and John Cassaday’s “Astonishing X-Men” #1-10 will be adapted into Motion Comics. (See trailer below)

“It’s not quite comics, it’s not quite animation,” Quesada said of the hybrid nature of the project. Cassaday will be “directing” the adaptation. Buckley also added that this “wasn’t handing things off to a production studio and letting them run away with it everyone’s very involved.”

Thought?