‘Up’ figures to see ‘Incredibles’ sights

After less than a month at the multiplexes, Disney-Pixar’s 3-D toon “Up” has enough lift to likely become the second-highest-grossing Pixar title at the domestic B.O. after “Finding Nemo.” “Up’s” boffo run is the latest example of how 3-D runs can boost a film’s bottom line through higher ticket prices. The film’s 3-D runs make up only 40% of the total screen count, yet they contribute 60% of the gross. At the rate it’s going, “Up” will soon surpass the $206.4 million grossed by Pixar’s “Ratatouille” in summer 2007, and the $223.8 million grossed domestically by Pixar’s “Wall-E” last summer. “Finding Nemo,” released in 2003, cumed $339.7 million domestically. Next-best Pixar grosser is “The Incredibles” at $261.4 million. Based on its performance, box office observers now believe “Up” has every chance of surpassing “Incredibles.” – from Variety